What is branding?
Years ago my parents would take me on road trips. I remember being strapped into my car-seat as a toddler and looking out the window at all of the passing cars, the stores and people. I vividly remember the golden arches and trying to say, “McDonald’s!”
I was only a few years old at the time, and certainly wasn’t old enough to read, but those golden arches meant something to me.
My parents would get off at the next exit and take me to McDonald’s for a Happy Meal. I always associated those fries, that burger and the toy in my meal with the golden arches.
That is branding.
A brand is a symbol, design, sound, name, reputation, emotion, employees and much more – it’s what separates one thing from another. A good brand is memorable; it resonates with the user.
Why should you build your personal brand?
Building a recognizable personal brand opens so many different opportunities. It could help you:
- get a better job
- make better contacts
- sell more clients
- gain industry recognition
- & so much more
What you need to do
- Understand and be your authentic self
- Getting involved in speaking engagements on a regular basis
- Write your thoughts in the form of a blog or social media post and share them
- Remain a student of your industry
We hope these tips help you build your personal brand. It will play a massive role in building your online business. It helps you build your network of people you can tap into when you begin selling your product.