It’s crucial that you take this step in building your online store very seriously. It’s one of the main factors for a user to judge the quality of your product and the value that you’re delivering to them.
In other words, the layout and overall look and feel of your website plays a huge role in how your business is perceived.
In this post we’ll take a look at things to consider when picking a theme for your Shopify store.
Remember, the theme is a visual representation of your business and everything you and your product(s) stand for. It’s also important to keep in mind that the layout of your store plays a significant role in performance in terms of conversion rates, trustworthiness and much more.
Shopify has a large selection of themes for you to choose from. It can be overwhelming, but we’ll try to ease up the process for you.
Questions To Ask Yourself
- What kind of experience am I trying to create for my customers?
- What are some features I want to have in my store?
- How do I want my products to be displayed?
- What are my competitors doing and how can I take inspiration from them?
- How many products will I be displaying in my store?
- Do I want a paid or free theme?
You can filter through Shopify’s theme store. There are filters for price, number of products, layout style and much more. It’s very easy to browse the thumbnails and click on any interesting themes that you want to demo.
There’s no one size fits all solution to picking a theme. You need to be open to various themes and you’ll need to experiment along the way. The only person who can make an informed decision on the perfect theme for your store is you.
Let us know if you want our opinion!