Magento is known as the powerhouse of all e-commerce platforms. But, at the most basic level the software is free to use. Magento is used by massive retailers like Nespresso and Samsung, as well as countless smaller sized e-commerce operators.
It’s estimated that Magento is used on 20% of all e-commerce websites.
It is free to download – this means you can download Magento from their website and install it on your own server (AKA they do not handle hosting on this plan). However there is a hosted version of Magento, but it comes with a much higher price tage.
Who’s Magento best suited for?
Magento is a great platform for the seasoned e-commerce builder. If you’re a small business making your first move into e-commerce there are many other platforms better suited for you. If you have an established model, funding and the time to build your business then Magento will likely fit your needs.
Magento is optimized to work with thousands of products, a ton of traffic and an endless amount of sales.
Features in Magento
Here are the most important features of Magento:
- Inventory management.
- Handling shipping charges.
- Coupon management.
- Multiple payment gateway options.
- API for web services.
- 5,000+ extensions available.
- Built-in multilingual support.
- Optimized for mobiles and tablets.
- SEO features built-in.
- Customer groups.
- Product bundles.
- Newsletter management.
- Marketing tools.
- Site management features.
- Order processing.
- Customer service.